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XYZStay

Redesign: Increase user engagements and secure new clients

XYZStay is known as one of the top accommodation providers in the B2B space, doing well in traditional business. However, their online presence was lacking, with no business coming through the web. The goal of the project was to revamp the whole platform to attract more people and bring new clients
My Role
UI Designer
What I Did
UI Aduit, UX Design, UI Design, Prototyping
The Problem

Why no one uses platform and potential clients are not interested in product

Gaps in the UX
The user journey and Informations not placed properly which in a way make the booking process time consuming and promotes the offline approach
Do not meet accessibility standards
Designs are not accessible or WCAG Compliant, which make the product less appealing to the companies compared to others in market
Outdated Visual Design
The visual languages are outdated which doesnt attract any new clients, also being the product not scalable/responsive take away the clients
Filtering the property
Even after having such a large inventory users are finding time to figure out the property. In order to avoid this users go with offline approach in order to avoid the hardwork
The Objectives

What all could be done to be ready before the next sales event in 4 months

Revamp the UI
Conduct component audit and setup a design system which is WCAG AA compliant and visuall appealing
Fix the journey
Identify the gaps in flow and make the booking process easier and less time consuming to find the right property
Marketing Collaterals
Design marketing collaterals to promote the product in events and also let the existing users know about the new face!
styleguide_hotel.png
01
Design system
After doing a audit of existing designs, builded a design system with component needed. also made sure the colours have enough contrast and does pass accessibility test. This would make sure the designs are consistent throughout the platform
02
Fix the flow
Capabilities were distributed as different apps which was making the journey time consuming, by fixing the IA and flow we got a smooth,  linear user flow, efficient navigation
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03
Visually Appealing and Consistent UI
After doing a audit of existing designs, builded a design system with component needed. also made sure the colours have enough contrast and does pass accessibility test. This would make sure the designs are consistent throughout the platform
Previous Designs
New Designs
The Impact

Product received really good attention from the next event, and grabbed a best deal from a german finance giants

After 7 Months, these are the numbers we got

1500 Unique Users
412 Unique Locations
08 Active Clients
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