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Nanoprecise
Improve the visual appeal of the official website
Nanoprecise specializes in implementation of Artificial Intelligence and IoT technology for predictive asset maintenance and condition monitoring.
As the company is growing team wanted to top-up the visual language of the website.
My Role
UI Designer
What I Did
UI Aduit, UI Design, After Effects, Prototyping
The Problem
The landing page look cluttered and design looks like a overly used template.
Too much content to digest
Content overload on the landing page makes it challenging to digest; Need streamlining for a better user experience.
No Hierarchy
Improvement needed in content hierarchy for clearer and more engaging information presentation.
Outdated design
The visual design appears outdated and unbalanced, requiring a fresh and modern touch
Branding is missing
Insufficient white space make the page feel cluttered and overwhelming and over usage of primary color.
The Objectives
Lets the revamp the landing page as an start to set the visual language
Set design foundations
Intiate the design system process by choosing the right colors and fonts which resonates the with brand values
Increase engagement
Add more product showcase to the page which could generate leads compared to lengthier essays.
Find the balance
Cut down redundant content and over usage of primary color. And make sure doesn't have too much load
01
Branding and Consistency
Implementing an Initial Stage Component Library to Ensure Visual Consistency and Seamless Interactions Across the Platform.
By switching to the 'Saira' font, we introduce distinctive characteristics and sharp edges that convey a tech-savvy vibe.
Defined color palette that not only enhances the visual appeal but also ensures complete WCAG AA compliance.
02
Right amount of white space
Refined content for clearer and crisper communication, eliminating redundancy.
With ample white space, content is well-spaced, allowing the eyes to rest and focus on essential elements
Thoughtful implementation of brand colors maintains consistency and enhances visual appeal.
03
Feature Showcase: Attracting Users and Driving Conversions with Product Screenshots.
Elevate Engagement and Modernize the Page with Micro Animations /Videos.
04
Feature Showcase: Attracting Users and Driving Conversions with Product Screenshots.
Elevate Engagement and Modernize the Page with Micro Animations /Videos.
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The Impact
Revamped landing page a fresh and clutter free experience which is more engaging
Branding helped to bring a character to the site
Removed Visual Clutters and Redundant content
More sections focused on lead generation
Let's Talk
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